| Metric | How to measure | Why? |
|---|---|---|
| KEY METRICS | ||
| Conversion Rate (by document type) | % [Amount of full cycle sessions from document type selection till sharing] / [Amount of started sessions] | A higher conversion rate indicates a successful user journey, while lower rates can indicate usability issues or general flow inefficiency |
| Document Types Clients Choice | % [Amount of [document type] successful scans] / [Total amount of successfully scanned documents] | Will help to understand identify potential gaps in the flow for a specific document type OR get insights of preferred document types usage |
| Time to Complete the Flow (by document type) | Average time it takes for Clients to complete the full cycle from document type selection till sharing (by document type) | |
| Will help to compare the benefits of using different document types and possibly identify any gaps in the process for a particular document type | ||
| ADDITIONAL METRICS | ||
| Success Rate of Document Scanning (overall) | % [Amount of successfully scanned documents] / [Amount of started sessions] | Check the reliability of the scanning feature (in general) |
| Success Rate of NFC technology usage | % [Amount of passport scans passed NFC check] / [Amount of total successful passport scans (both NFC and OCR technology)] | Check the reliability of the NFC scanning feature |
| Success Rate of Live Face Verification | % [Amount of session where Client successfully passed live face verification] / [Amount of sessions Clients started live face verification] | Check the reliability of the live face verification feature |
| Accuracy of Document Information Extraction | % [Amount of sessions when Clients edited their information before sharing] / [Total amount of sessions when Clients shared their information (both with or without editing)] | Check the accuracy of information extraction from scanned documents |
| Scanning Attempts | Amount of attempts to re-scan within one session |
% [Amount of sessions when Clients re-scanned within one session before sharing] / [Total amount of sessions when Clients shared their information] | Check the accuracy of information extraction from scanned documents |